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Architecture as a trademark: The design philosophy of the ETERRA Group

Eterra Gruppe - Design philosophy

The ETERRA Group has not only established itself as a property developer, but also as a pioneer in attractive architecture, high-quality environment design, and sustainability. In a conversation with Sven Bading, an expert from the ETERRA Group for real estate, the crucial role played by the company’s design philosophy in the development of projects is emphasized.

„In a time when urbanization is advancing relentlessly and the needs of our society are subject to constant change, the future of living is facing a revolutionary challenge. Our aim at ETERRA GmbH is not only to create living space but to develop tailored solutions that prioritize individuality and sustainability,“ says Sven Bading.

The Importance of Architecture in the Real Estate Sector

In the real estate industry, it is not just about creating living space, but also about creating living environments that meet the needs of the residents. Architecture plays a central role, as it determines not only the external appearance but also the functionality and character of a building.

Sven Bading emphasizes that the architecture of the ETERRA Group goes far beyond mere aesthetics. „Our architecture is aimed at establishing a connection between residents and the environment. We don’t just want to build buildings, but create communities where people enjoy living and working.“

Individuality and Sustainability as Key Principles

A central principle of the ETERRA Group’s design philosophy is the emphasis on individuality. Each construction project is carefully planned to take into account the specific characteristics of the location and the needs of future residents. Sven Bading says, „We strive for each of our projects to have a unique identity. This means that we don’t simply apply standardized solutions, but instead engage intensively with the surrounding environment.“

Sustainability is another cornerstone of the design philosophy. Bading explains that sustainability encompasses not only ecological aspects but also social and economic dimensions. „The diversity that we embody in our company is reflected in our pursuit of sustainable living. Every customer is unique, and our task is to find the perfect solution for each individual’s needs. We see ourselves not only as a property developer but as a comprehensive partner – marketer, developer, branded addresses precursor, urban developer, and investment partner. Our buildings should not only be energy-efficient but also make a positive contribution to the community. This includes the creation of green spaces, social meeting places, and sustainable mobility concepts,“ says Bading.

From Home to Living Space

Innovative housing construction and forward-thinking real estate management face the challenge of designing housing concepts for the future that go beyond traditional ideas. In this dynamic environment, new concepts are being developed that enable the functional integration and convergence of different areas of life. The boundaries between living and working, working and consumption, and child and elderly care are increasingly blurred, while the place of residence and work becomes the focal point of various aspects of life. The holistic approach of architecture is incorporated into projects of the ETERRA Group. It is not only the external form but also the functionality and inner character of a building that leave a lasting impression. Projects must be designed not only to meet current needs but also to provide long-term value.

These views are also shared by the executives of the ETERRA Group, who acknowledge that architecture has a significant impact on the well-being of residents. Studies from reputable research institutions confirm that well-designed spaces promote the emotional and physical well-being of people. This is a central aspect that the ETERRA Group considers when planning their projects. The future of living requires more than just construction expertise. „Modernization, conversion or new construction – the key to success lies in qualified organization and coordination of all measures,“ says Bading. At ETERRA GmbH, we place the highest emphasis on conception, execution planning, and on-site construction management. Our ambition is not only to realize the emerging projects but also to emphasize them in their entirety through detail.

Studies Underpin the Design Philosophy

Various independent studies support Sven Bading’s views and the design philosophy of the ETERRA Group. A comprehensive study by the University of Architecture and Urban Planning (Stuttgart) found that sustainably designed buildings not only reduce energy consumption but also improve the quality of life for residents. Positive effects on mental health and social interaction were particularly identified.

Another study by the Institute of Environmental Sciences shows that architectural diversity and careful adaptation to the site can promote strong community development. These findings underline the approach of the ETERRA Group, which takes into account individual requirements and local conditions in every project.

Architecture as a Design Element and Quality of Life

Given the need to adapt structural systems more quickly and flexibly to societal changes, the challenges of high manufacturing, management, and modernization costs arise. The solution lies in the design of multifunctional and „use-neutral“ spaces, apartments, floor plans, buildings, and neighborhoods. This design opens up diverse living models that meet the needs of a changing society.

House communities find spaces for interaction in these new concepts that promote social cohesion and strengthen the sense of community. At the same time, multi-generational shared living and private building groups are becoming more accepted. By joining forces to realize shared living desires, they shape an era of multifunctionality where the focus shifts from mere living space to holistic living space. These developments mark the path to a future where living is not just a question of location but an integral part of a comprehensive lifestyle.

Author: Chanel Ehlers, blogger

About the ETERRA Group:

The ETERRA Group is an innovative and forward-thinking real estate company based in Magdeburg, dedicated to sustainable living. The company offers a wide range of services and works closely with its customers and investors to meet individual needs. For more information, visit


ETERRA Gruppe GmbH
Halberstädter Straße 13
39112 Magdeburg

Branch Offices:

Kurfürstendamm 11, 10179 Berlin
Bartolome Buadas Mayol 6 BL. B 4 C – SES ILLETES 07184, Calvia (Illes Balears), Spain
Palma de Mallorca; CAS Catala


ETERRA Gruppe GmbH
Halberstädter Straße 13
39112 Magdeburg

Tel: +49 (0) 391 6111 5868

Managing Directors: RA Matthias Claßen & Beate Jansen

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